HPS 18: Harnessing the Power of Instagram Reels
Nov 09, 2020
On today’s episode of The Hairpreneur Show, host Ryan Weeden dives into the importance of being an early adopter of social media tools and talks about how he grew his audience for Masters of Balayage in the early days of Instagram.
Episode Highlights:
- Ryan begins by introducing the topic, which is Instagram Reels.
- Ryan says he’s going to give advice about how to get ahead with your brand and your business.
- The first important step is to be an early adopter.
- Ryan has only been using Instagram Reels for a couple of weeks and has noticed considerable growth in likes and engagement.
- Ryan mentions the popularity of TikTok as the clear reference for Reels.
- Ryan gets thousands of views within days and is experiencing steady growth on his Instagram account because of Reels.
- It has inspired him to be better at posting on his personal Instagram account.
- If you are an early adopter of technology, you have an advantage.
- The second way to scale and grow your business is to become an expert.
- If you’re a late adopter, you have to be really good at it.
- In the early days of Masters of Balayage, Ryan learned how to harness Instagram hashtags to help him grow his audience.
3 Key Points:
- It is important to be an early adopter of new technology tools.
- Another way to scale and grow your business is to become an expert in technology tools.
- Ryan was able to grow Masters of Balayage overnight because of having a post on Instagram go viral.
Tweetable Quotes:
- “If you see a future in it...jump on it, no matter how uncomfortable you are initially. Get good at it.” - Ryan Weeden
- “If you are an early adopter to something like [Instagram Reels], then you are going to benefit greatly.” - Ryan Weeden
- “If you get one of those posts to go viral, that means more and more people will look at more content on your page.” - Ryan Weeden
- “It’s okay to kind of suck at it at first.” - Ryan Weeden
Resources Mentioned:
