HPS 19: The 7 Secrets to a Winning Brand - Create Die-Hard Customer Loyalty with a Message that Sells without "Selling"

HPS 19: The 7 Secrets to a Winning Brand - Attract Die-Hard Fans without "Selling"

On today’s episode of The Hairpreneur Show, host Ryan Weeden takes listeners through seven key steps to being a brand and has a little bit of fun along the way. 

Episode Highlights: 

• Ryan begins by saying that you need to start with a lot of energy at the start of an episode, because it’s easier to pull back than amp up your energy throughout an episode. 
• This week’s building block is about brand. 
• Podcasting and being on video take practice. 
• Ryan states that he will take listeners through seven steps to being a brand. 
• To Ryan, a brand is about giving you an experience and making a statement. 
• Ryan uses Starbucks as an example of very clear and consistent branding. 
• He then uses Lululemon as an example of a brand that started small and became a highly recognized brand. 
• Apple is another brand that elicits an emotional response, whether positive or negative. 
• When Ryan first started his hair brand, he didn’t have a lot of money so he started small. 
• Finding a niche when building your brand is very important. 
• The third step in being a brand is targeting your client. 
• Ryan often uses his younger self as an ideal client in his head. 
• The fourth step to being a brand is being authentic. 
• The fifth step is promoting positivity. 
• The sixth step is having fun and being playful. 
• Letting people see the real you is how people connect with you. 
• The seventh step is sending a consistent message. 
• Ryan gives the examples of making sure that your advertising tone is consistent, as well as your brand colors. 

3 Key Points:

1. Ryan takes listeners through his seven steps to being a brand. 
2. Letting people see the real you is how people connect with you. 
3. Being confident in yourself and what you want your brand to be is very important. 

Tweetable Quotes:

• “If customers don’t have an emotional connection to you, your business, or your product, they’re going to find the next best thing.” - Ryan Weeden 
• “People buy emotionally, but they justify their purchases logically.” - Ryan Weeden
• “Start small, but think big.” - Ryan Weeden 
• “The riches are in the niches.” - Ryan Weeden
• “People don’t want to surround themselves with brands that make them feel bad.” - Ryan Weeden 
• “Consistency is king.” - Ryan Weeden

Resources Mentioned:

• Ryan Weeden Instagram Twitter YouTube
• RyanWeeden.com